Adveractive's relationship with Shockwave.com began in 1999 when the original site (then named Shockrave) launched with five Adveractive games included in their initial group of 25 or so games. In the years since, Shockwave.com has turned to Adveractive several times to create some of the most technically challenging Shockwave pieces in their entertainment lineup.

Adveractive wrote, produced, designed and delivered one of the first epic, CD-ROM style games for delivery over the net, Merlin's Quest. This was launched by Shockwave.com in the Fall of 1999. In 2000, Adveractive created the Shockwave Baseball and the Shockwave Crosswords games for Shockwave.com. All three of these games remain high on Shockwave.com's popularity lists and draw significant traffic to this major entertainment site.